This section relies too much on references to primary sources. Please improve this section by adding secondary or tertiary sources. Smith as a news vending business in London that would become a national concern in the midth century under the management of their grandson William Henry Smith.
Looking at the basic structure of the fashion industry until the late s, traditionally fashion apparel retailers used their capability of forecasting consumer demand and fashion trends known as ready-to-wear long before the actual time of consumption in order to compete in the market Guercini However, recent years have seen fashion retailers compete with others by ensuring speed to market with their ability to provide rapidly the fashion trends revealed by fashion shows and runways.
Among numerous studies on fast fashion, only a few studies have focused on the consumer aspects that drive the changes in the fashion industry for example, Barnes and Lea-Greenwood The purpose of this paper is to explore the changes that have occurred in the fashion apparel industry in the past two decades and attempt to understand how fast fashion emerged to the extent that it is today.
A brief review of the literature serves to systemize and appraise the existing work. Overview of the fashion apparel industry In the course of the last two decades, the fashion apparel industry across the globe has undergone profound transformation due to various changes in the business environment.
To understand the areas for research in fast fashion for the future, it is important to consider how it has evolved.
The following sections discuss the changes that have occurred in the fashion industry since the s. Apparently, consumers during that time were less sensitive toward style and fashion, and preferred basic apparel. Bailey and Eicher reported a sudden increase in the import of fashion oriented apparel for women as compared to the standardized apparel in the s.
The International Review of Retail, Distribution and Consumer Research This reduced the demand for classic though simple apparel as consumers started becoming more fashion-conscious Bailey Unfortunately, this change in fashion oriented apparel contributed to an increase in mark-downs in the market, which became necessary due to the failure to sell fashion apparel during the forecasted season OTA Fashion seasons As fashion is considered to be a temporary cyclical phenomena adopted by consumers for a particular time Sprolesit becomes evident that the life cycle for fashion is quite small.
Since the s, a typical life cycle for fashion apparel had four stages: In order to increase the variety of fashion apparel in the market, the concept of adding more phases to the existing seasons that is, the period of time during which fashion products are sold in a fashion calendar came into existence.
The addition of 3 to 5 mid-seasons forced immense pressure on suppliers to deliver fashion apparel in smaller batches with reduced lead time Tyler, Heeley, and Bhamra For instance, Liz Claiborne developed six seasons instead of just two Bailey Structural characteristics Towards the late s, the fashion apparel industry was dominated by several large retailers which increased the competition levels in the market Barnes and Lea- Greenwood Tyler, Heeley, and Bhamra illustrated that the fashion apparel industry developed an infrastructure around the late s with an emphasis on promoting responsiveness quick response through reduced lead times, along V.
Fairhurst with maintaining low costs. Tyler, Heeley, and Bhamra highlighted product development as the weakness for the longer lead times to deliver fashion apparel to point-of-sale to consumers.
All these shortcomings forced the industry toward restructuring in order to improve their operational performance Taplin Some of the examples of restructuring that emerged around the s include just-in-time techniques and quick a response with shorter lead times.
Looking at history, fashion runways and fashion shows were the biggest inspiration for the fashion industry. Along with this, these trend shows were primarily restricted to designers, buyers and other fashion managers. As a result, fashion- The International Review of Retail, Distribution and Consumer Research conscious consumers were exposed to exclusive designs and styles inspired from runways.The changing face of UK Fashion.
retailing market The clothing retail industry has been and is undergoing significant changes resulting from processes of globalisation, changes in consumer demand as well as changing. Apr 12, · On the face of it, this doesn't seem a million miles away from, say, the Amazon model, where a consumer buys a piece of electronics through the company's site but with fulfillment handled by a.
Nigeria’s retail sector is undergoing change with international supermarket brands entering the country, new malls being constructed and the transformation of informal markets into more modern facilities. Retail parks like Elliott’s Field boast of an attractive fashion retail mix with brands such as Fat Face and River Island According to GlobalData, the UK retail parks market is expected to grow by % between and , with the sector set to outperform the high street.
Brits are increasingly choosing retail parks over high streets for. The opportunities for mass-market jeans production saw manufacturers replace expensive cotton with stretch and polyester. Mills and apparel companies scrambled to find more economically priced fibers for use in their denim, fueling to meet the demand of cheap high street jeans.
fashion sector to the UK economy and the priority of customer relationships in the day-to-day operations of SMEs which typically involve a ﬁght for survival (Ashworth et al., ).