All of these are elements you would expect from a trusted market research partner. However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach.
Submit Marketing Research White Papers Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation.
These articles detail the best practices for research.
All articles were written by marketing research professionals. Capturing offline, organic word-of-mouth episodes via an online word-of-mouth tracking program. A New Debate by Bruce Crandall A comparison between in-person qualitative and online qualitative techniques and methods.
Advertising Effectiveness by Jerry W. Thomas The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product their ads and commercials of any industry in the world. Unlike most of the business world, which is governed by numerous feedback loops, the advertising industry receives little objective, reliable feedback on its advertising.
Advertising Research by Jerry W. Thomas A summary of recent insights about advertising, based on the latest research findings. Advertising Tracking by Jerry W. Thomas The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer.
It's an opportunity to build awareness and project a powerful brand image. An Interview with Jerry W. Through the use of advanced analytics and modeling, it offers insight executives need to make better strategic decisions that will drive business success.
If you need to hire a marketing research firm but have never done so, here are some tips to get you started. Thomas Over the past decade, some companies have set up private online panels as an economical way to conduct marketing research projects.
A private research panel sometimes called a custom panel or customer panel is one set up by a company solely for its own use. While many private panels are a success, an equal number are deemed failures.
This article outlines some basic guidelines to help you decide if a private panel is right for your company. Beyond the Millennium by Jerry W. Thomas A look at the future of Online Marketing Research. What is a brand, and why do brands matter?
What is brand equity or a brand franchise? And how do you measure and manage brand equity to maximize profits over the long term?
Brave New World by Jerry W. Thomas The strategic implications of the Internet are far reaching—for global commerce, for global marketing, and for global marketing research. Bullet Holes in Bombers:White Papers and Research. In today’s business environment, the rules for entering new markets are rapidly changing.
Evaluating the right approach can be difficult, and its implementation even more so. White Paper: Enhanced Market Research Drives Better Acquisitions February Robust market research provides a critical foundation for an outcomes-oriented approach to federal.
This white paper provides analysis for cancer diagnostic tests with a look at the market for lab-developed oncology tests, the companies participating in this market sector, and the top competitors and tests. Market research and marketing white papers on business-to-business topics, including customer loyalty, surveys, research, branding, price and segmentation.
AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.
Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. Aug 05, · How to Write White Papers.
In this Article: Article Summary Engaging Your Audience Discussing the Problem Arguing Your Solution Community Q&A A white paper is a one-to five-page document that describes a given problem and proposes a specific solution to the problem%(81).